Pricing
Every line, and what it costs.
Build price, hosting, maintenance and the third-party fees we pass through at cost — published rather than quoted on request. After discovery you get one number for one scope, and it does not move unless the scope does.

Cost bands
Where projects usually land.
These are full build prices — the code, the documentation and the design assets included. 30% off the build when we host and maintain it.
Promotional
₹2K – ₹10K
Landing pages, invitation sites, showcase microsites
Entry-level
₹10K – ₹50K
Catalog sites, inquiry-based commerce
Standard
₹50K – ₹1.5L
Admin dashboards, order execution, user accounts
Advanced
₹1.5L – ₹3L
Payment gateways, full feature sets
Enterprise
₹3L – ₹7L+
Multi-channel platforms, apps and AI combined
Sites & pages
Priced by the page, then by what the page does.
Promotional work is priced on how many pages there are. Once a site has to hold a catalogue, an admin panel or an order, it stops being priced that way — and that is the second table.
Landing pages & promotional sites
| Tier | Build | Complexity | Indicative cost | |
|---|---|---|---|---|
| 10.1Landing page | Campaign | 2–4 days | Low | ₹2K – ₹4K |
| 10.2HTML email templates | 2–4 days | Low | ₹2K – ₹5K | |
| 10.3Invitation & wedding website | 2–4 pages | 3–5 days | Low | ₹4K – ₹7K |
| 10.4Promotional & showcase site | 4–8 pages | 1–2 weeks | Low–Medium | ₹6K – ₹10K |
Promotional sites are sold once. Hosting is optional and there is no maintenance retainer — a plan on a site this size would cost more in a year than the build did.
Business websites
| Tier | Build | Complexity | Indicative cost | |
|---|---|---|---|---|
| 1.1Catalog website | Presence | 1–2 weeks | Low | ₹10K – ₹25K |
| 1.2Inventory-managed site | Self-serve | 2–3 weeks | Low–Medium | ₹25K – ₹45K |
| 1.3Order management site | Transactional | 3–5 weeks | Medium | ₹45K – ₹85K |
These carry the 30% hosting discount and a maintenance tier, the same as the commerce ladder below.
The commerce ladder
Every rung, priced individually.
Read it top to bottom and stop at the first row that describes your business this year. That is almost always the right purchase.
E-commerce platforms
| Tier | Build | Complexity | Indicative cost | |
|---|---|---|---|---|
| 2.1Catalog website | Entry-level | 1–2 weeks | Low | ₹15K – ₹30K |
| 2.2E-commerce + inquiry system | Basic | 2–3 weeks | Low–Medium | ₹30K – ₹50K |
| 2.3E-commerce + Google Form checkout | Basic | 2–3 weeks | Low–Medium | ₹35K – ₹55K |
| 2.4E-commerce + admin dashboard | Standard | 3–4 weeks | Medium | ₹50K – ₹80K |
| 2.5Full platform + order execution | Standard | 4–5 weeks | Medium | ₹70K – ₹1.1L |
| 2.6Full platform + user & order management | Advanced | 5–6 weeks | Medium–High | ₹1.1L – ₹1.5L |
| 2.7Full platform + payment gateway | Advanced | 6–7 weeks | High | ₹1.5L – ₹2L |
| 2.8Full platform + complete feature set | Enterprise | 8–10 weeks | High | ₹2L – ₹3L |
| 2.9Social commerce | Specialised | 2–4 weeks | Medium | ₹40K – ₹80K |
Mobile apps, automation, AI integration and every other line are priced on the services page.
The monthly
Three lines, and only one of them is ours to mark up.
When we host a platform you get one invoice a month with three sections on it. Hosting and maintenance are services we sell. Third-party fees are passed through at cost — you can ask for the vendor invoices.
Hosting
MonthlyInfrastructure, provisioning, monitoring, daily backups and the operations behind them. Priced by the scale your platform actually needs, not by what it might need in three years.
- SmallCatalog sites, brochure builds, low-traffic tools
- from ₹1.5K
- StandardOrder execution, dashboards, customer accounts
- from ₹3.5K
- ScaleFull commerce platforms, mobile apps, AI workloads
- from ₹6.5K
Traffic beyond the tier allowance is billed separately. Your allowance and the rate above it are set against your expected volume and written into the quote — we will not put a number on this page that your scope might not match.
Third-party
At costWhat the vendors charge, passed straight through with no markup, itemised against actual usage. Only the services your platform uses appear on your bill.
- Domain registrationAnnual
- ₹500 – ₹2,000
- OTP / SMS providerPer message
- Usage
- Object storagePer GB / month
- Usage
- Payment gatewayPer transaction
- Gateway's published rate
- Email deliveryPer volume tier
- Usage
- Third-party APIsPer provider
- Provider's rate
Vendor invoices are available on request, every month, without asking twice.
Maintenance
Included whenever we host.
A platform we run is a platform we keep current, so maintenance comes with hosting rather than being sold beside it. The tier is proposed from your build's scale — the difference between them is response time and how many development hours come with each month.
Essential
Keep the lights on and the patches current.
₹2K–₹6K/month
- Monthly platform monitoring
- Bug fixes and patches
- Security updates
- Email support, 24–48 hour response
- Up to 5 hours of development a month
Professional
RecommendedFor platforms where downtime costs money.
₹6K–₹15K/month
- 24/7 platform monitoring
- Priority bug fixes
- Quarterly proactive security audits
- Email & chat support, 4–8 hour response
- Up to 15 hours of development a month
- Monthly performance reports
Enterprise
A named person, a one-hour SLA, a standing review.
₹15K–₹25K/month
- 24/7 dedicated monitoring and alerts
- 1-hour critical response SLA
- Weekly security reviews
- Dedicated account manager
- Up to 30 hours of development a month
- Weekly performance and analytics reports
- Quarterly business strategy reviews
Changing your mind
Take the code whenever you want
The discounted route is only fair if leaving it has a price you could work out yourself, before you signed. So here it is.
Ask for a figureYou repay the discount you received, plus current rates for anything added since.
- It is exactly what the discount saved you — never more than that, plus the work done since.
- Any increase is attributable to work we did after go-live, at the rates in force then.
- Quoted in writing on request, and the figure holds for 30 days.
- Transfers the repository, commit history, documentation, design assets and deployment config.
Hosting and maintenance can continue or end afterwards — your call, no penalty either way. And the database was always yours, buyout or not.
Bundles
Packages, ten to fifteen percent cheaper than the parts.
Pre-configured combinations that cover the whole first year — build, setup and support — rather than leaving the second and third purchases to you. The first is a one-off launch page; the rest carry a monthly.
- 00
Launch Page
A single campaign, event or product launch
- Promotional or showcase site (10.4)
- Domain & hosting setup (7.2)
- Analytics and basic SEO
- Three months of hosting included
- Development
- ₹8K – ₹14K
- Ongoing
- Optional, from ₹1.5K / month
- 01
Starter Business
Small businesses, restaurants, studios
- Business website with inventory management (1.2)
- Domain & hosting setup (7.2)
- Professional support
- Development
- ₹45K – ₹75K
- Ongoing
- ₹3K – ₹5K / month
- 02Most chosen
Growth E-Commerce
Growing online businesses
- Full commerce platform with order execution (2.5)
- One or two third-party integrations
- Professional support
- Three months of maintenance included
- Development
- ₹90K – ₹1.4L
- Ongoing
- ₹5K – ₹8K / month
- 03
Enterprise Full-Stack
Large retailers, high-volume sellers
- Enterprise commerce platform (2.8)
- Mobile application, iOS and Android
- AI integration — chatbot or recommendations
- ShipRocket and payment gateway setup
- Enterprise support and quarterly technical audit
- Development
- ₹3L – ₹5L
- Ongoing
- ₹15K – ₹25K / month
- 04
Social Commerce Quick Launch
Direct-to-consumer sellers with limited inventory
- WhatsApp or Telegram store (2.9)
- Business website with inventory management (1.2)
- Three months of Essential support
- Development
- ₹60K – ₹1L
- Ongoing
- ₹2K – ₹4K / month, optional
- 05
Digital Transformation
Established businesses replacing legacy systems
- Technical audit and assessment (9.1)
- Platform migration (9.3)
- Custom commerce platform (2.6 or 2.7)
- Staff training and documentation
- Six months of Professional support
- Development
- ₹4L – ₹7L
- Ongoing
- ₹7K – ₹10K / month
- 06
Automation & Efficiency
High-volume operators chasing margin
- Automation solutions (4)
- Platform integration services
- Custom workflow setup
- Essential support
- Development
- ₹80K – ₹2L
- Ongoing
- Varies by complexity
Other charges
Everything else, listed.
- HourlyDepending on expertise level
- ₹1.2K – ₹2.5K / hour
- Retainer10–20 hours a month equivalent
- ₹10K – ₹50K / month
- Setup & deploymentOne-time — free from ₹30K of build
- ₹1K – ₹10K
- Domain registrationAnnual
- ₹500 – ₹2K
- Custom integrationPer integration
- ₹10K – ₹50K+
- Initial consultationAlways — no threshold
- Free
Adjustments
Discounts and the one premium.
- Bundle & multi-service
- 10–15% off
- Referral
- 10% off
- Non-profit & startup
- 20% off
- Annual prepayment
- 10% off
- Peak season
- 15% premium
Discounts do not stack without agreement. If peak-season pricing applies to your timeline, we say so before quoting, not after.
Payment terms
Written down here so they are not a surprise there.
Standard schedule
- Upfront
- 50% on agreement signing
- Completion
- 50% on completion and client acceptance
- Maintenance
- Monthly, due on the 1st — prepayable quarterly
Alternatives
- Milestone-based
- 25% at the end of each of the four phases
- Quarterly
- For SaaS and maintenance contracts
- Annual prepayment
- 10% discount
Late payment
- Invoice terms
- Due within 7 days
- After 30 days
- 2% late fee
- After 45 days
- Recurring services suspended
Tell us what you are trying to build.
We will tell you what it costs.
A short call, a written brief, and a fixed quote. No sales sequence, no obligation, and the specification is yours either way.
- Completion guarantee
- 90 days, standard scope
- Vendor API markup
- ₹0 — passed through at cost
- Database portability
- Full export, any time, free